Kuala Lumpur, 13 April 2020 – Enya is launched as Malaysia’s first digital period care company to offer a monthly subscription service. The company’s core vision is to provide quality care to all women using tech-enabled convenience. ENYA first entered the market earlier this year in conjunction with International Women’s Day. It has quickly expanded across Singapore with many women and influencers following them. The company’s vision is to provide quality care to women everywhere starting with sanitary pads made with organic cotton. Enya has since captivated women’s loyalty with its millennial-courting aesthetics, no-fragrance organic cotton pads and recently – its free for life subscription model.
Women today are becoming more and more stringent about what products they put in and on their bodies, especially when it comes to feminine care and skincare. They do research, wanting to find the best brand that not only works, but is a company with a mission they can get behind.
Fast-growing, female-founded ENYA has been at the forefront of female-focused self-care products since its launch in 2019 in Malaysia, with a line of certified-organic feminine care products. Now, in an effort to provide a holistic solution for the modern woman, the company has launched a brand-new line of organic cotton feminine products that is offered for FREE to customers.
During the launch, they also announced the arrival of ENYA Basics. It’s a free for life subscription package which delivers organic cotton sanitary pads to your doorstep. Subscribers will only have to pay a nominal fee of MYR 10 for shipping and handling.
“Many people reached out and asked how long does the promotion for ENYA Basics last. It is not a one-off marketing campaign to get people hooked but a permanent feature of our company. Women deserve affordable and healthier period care options,” Elaine chuckled as she explains her ideology of driving women empowerment through personal care.
“Enya Basics” Organic Cotton Sanitary Pads: Monthly sanitary pads subscription delivered to your doorstep hassle free. When you subscribe to Enya, your card will be auto-renewed based on the delivery frequency (15 days, 30 days or 45 days) chosen. We will send a reminder email before we ship out your products. Alternatively, you are able to skip or cancel your subscription anytime, anywhere. The first pack is free, customers only need to pay MYR 10.00 for shipping and handling. Second pack onwards add on at MYR 8.00 ( https://www.enya.my/products/enya-basics )
“Enya Premium” Premium Organic Cotton Sanitary Pads: Organic cotton is more “ breathable ” and skin-friendly for your sensitive region, placing our period pads as one of the highly preferred conscious choices among women. One-off purchases available at MYR 18.00. Subscription option comes with a 17% savings, priced at MYR 14.90( https://www.enya.my/products/enya-premium )
Elaine Hong, the founder of ENYA had this to say, “We’ve learned so much about how periods are connected to our wellbeing, which is why we are going to work with our partners to create a community where women can talk about these things openly. We’re moving a step closer to making feminine care options even more accessible via ENYA Basics. We look forward to have more of you join us on this journey.”
On periods being a taboo subject, Elaine had this to say, “We’ve learned so much about how periods are connected to our wellbeing, which is why we are going to work with our partners to create a community where women can talk about these things openly. We’re moving a step closer to making feminine care options even more accessible via Enya Basics. We look forward to have more of you join us on this journey.”
Enya’s organic cotton sanitary pads features skin-friendly organic cotton topsheet that contains no fragrances and harsh chemicals. With its ultra-thin, fast absorption feature, it leaves you almost forgetting that you had worn a pad throughout the day.
Amidst the ‘ Movement Control Order ‘ in Malaysia, this femtech company has stepped up and made full use of their online platform to shout out to their followers that their period products are being made available for Free.
As sanitary pads stock deplete in grocery stores and everyone does their part as a community to restrict their movements, Enya wants to remind everyone that they are fulfilling and delivering your essentials every single day safely.