Kuala Lumpur, 21 September 2020 – Despite the global business turmoil brought on by a tumultuous year, one of Malaysia’s leading digital marketing agencies, Primal, is successfully helping local companies emerge from the Covid-19 gloom with renewed vigour. Against the backdrop of Covid-19 restrictions and upheaval, the agency has succeeded in growing its diverse portfolio and achieving solid ROI for its clients.
As with most other developed nations around the world, Malaysia is seeing fast-paced growth in the online sector, both for leisure and commerce. For Malaysians, YouTube, WhatsApp, Facebook and Instagram are the top four dominant social network platforms, with 93%, 91%, 91% and 70% usage penetration respectively, according to We Are Social’s 2019 overview of data and insights. For marketers, this high volume of traffic represents a golden opportunity. Companies who are leveraging these platforms to reach, engage and convert customers are poised to win big in the online marketing war.
Malaysia currently has a penetration rate of 80% for online shopping, which is the third-highest level in Southeast Asia, behind Indonesia (90%) and Thailand (85%), according to the recent Southeast-Asia wide e-commerce report by DataReportal. Savvy marketers would do well to investigate the online purchasing behaviour of this burgeoning sector. This thriving retail market has been buoyed by female shoppers, who, according to a May 2020 survey by Rakuten Insight, increased their online purchasing by a whopping 65% during the Covid-19 pandemic. The categories that flourished the most included food, fashion, personal care, electronics and physical media.
That is where an experienced, Asian-centric agency like Primal can help. They can assist businesses not just to survive, but prosper, during Covid-19. The agency is leveraging sophisticated digital marketing strategies for businesses of all shapes and sizes. This is predominantly being achieved by using the RADAR method of strategic planning and implementation.
Firstly, Research is used to understand a brand, and Analysis used to set the goals of each campaign; secondly, a well-Designed and Actionable digital marketing strategy is devised; and lastly, all Results are measured and quantified, to learn and improve from. What makes RADAR unique is that it’s not a rigid set of guidelines, but rather an agile framework that aligns strategic intent with anticipating and evaluating campaign performance.
Genuinely successful online marketing is about focusing on what’s important and tangible. A scientific approach like RADAR will ensure that data is collated and analysed, best practices are followed, market trends are incorporated, budgets are stuck to and targets are hit.
“The difference with Primal is that we have an optimised, enthusiastic, creative and results-driven mentality. We don’t just do the work for clients, but rather empower them with the knowledge, tools and processes required to effectively harness digital marketing for themselves” says Ronnie Chin, General Manager for Primal Malaysia. “We enable them to create data-driven digital marketing campaigns across social media, SEO, Google Ads, retargeting and outreach that drive business results.”