MATRADE’s MyExport provides export opportunity during COVID-19

Kuala Lumpur, 25 June 2020- Malaysian exporters need to leverage digital channels such as Malaysia External Trade Development Corporation’s (MATRADE) MyExport to ensure that engagement with customers is sustained despite COVID-19.

MATRADE chief executive officer Datuk Wan Latiff Wan Musa said online trade leads posted on MyExport serve as an opportunity for Malaysian exporters to provide business offers according to customers’ request and this trade intelligence is updated on a daily basis by 46 MATRADE trade commissioners across the globe.

“Leveraging the digital platforms has become a new normal for businesses not only to survive but also to stay visible in the export market.

“To complement the trade leads, MyExport provides updated market information to ensure that Malaysian exporters are kept abreast of the latest international business trends and export opportunities.

“I believe in the present situation, online platform is vital for Malaysian exporters to get connected with potential foreign buyers which might translate into real business deals,” he said in a statement.

In 2019, MyExport published 4,157 trade leads from importers in 112 countries wanting to source products and services from Malaysia, whereby as of June 2020, a total of 1,158 leads were posted in MyExport.

Among the products that are highly sought after by foreign companies include prepared food, building and construction materials, chemicals, furniture, and automotive parts and components.

During the pandemic, medical products, including medical gloves, face masks, hospital gowns and sanitisers topped the list. These enquiries are received from all over the world, including the US, Europe, India, Africa, Latin America, besides ASEAN countries.

MyExport, which currently has nearly 13,000 subscribers, would also allow Malaysian exporters to assess their export readiness through the Export Readiness Assessment Tool (ERAT) and check their application status of MATRADE’s programmes and export facilitation.