Hong Leong Digital Day to help customers embrace digital lifestyle

Kuala Lumpur, 6 July 2020- Hong Leong Bank (HLB) is kickstarting its new financial year with its fourth annual HLB Digital Day to encourage and reward more customers to continue embracing the digital lifestyle.

Group managing director and chief executive officer Domenic Fuda said the Movement Control Order (MCO) period has provided individuals and businesses with a live test-case on how digital platforms, including digital banking and payments, could help them continue to live life and run their business uninterrupted. 

“This year’s annual Digital Day campaign is aptly titled “Reboot Your 2020” as we confidently move forward and leave behind the challenges posed by the COVID-19 pandemic during the second quarter of 2020,” he said in a statement.

Fuda said from May 2019 to May 2020, HLB has seen another significant year-on-year increase in downloads and usage of its digital banking platforms.

As of May 2020, almost 80 per cent of HLB customers are regularly using HLB Connect, the bank’s mobile banking app, an increase of over a quarter over the past year alone, he said.

Fuda said throughout the coming year, customers can look forward to more digital ‘reboots’ and enhancements across all banking segments and not just retail, including Business and Corporate Banking, Small Medium Enterprise (SME) and Islamic banking.

“Some of these include low-cost contactless payment solutions, mobile banking upgrades for business customers, digital investments, eKYC account opening, as well as, expanding on existing offerings to create more convenient, customer-focused products and services,” he added. 

Meanwhile managing director of personal financial services Charles Sik said that many of the bank’s customers are eager to get back into social routines again under the new normal of eased restrictions. 

He said the bank has centered this year’s HLB Digital Day with a line-up of exciting deals and promotions for the entire month of July around dining, shopping and travel, on top of banking, to enable its customers to reboot their 2020 and lifestyles.